Do you ever wonder what an "awareness month" does? What is it good for?

Throatless

April is esophageal cancer awareness month, here is a video about how the awareness helps to drive funding for research, research saves lives!
APRIL is ESOPHAGEAL CANCER AWARENESS MONTH! Awareness + Research Saves Lives! That's Why ECAN has made EC Research funding a priority - gaining access to millions for EC Researchers in 2020. You can help us make sure that access continues next year by giving at StopEC.org!
#ecawarenessmonth #savelives #ecan #ecendshere
https://vimeo.com/ecan/ecresearch2020